How does your media product represent particular social groups?
For the film opening, we, as a group try to represent the elderly, both women and men. A stereotype in our film opening representing the elderly, re-enforcing the stereotype that they're very old fashioned - the scene when the grandson visits his grandma; you notice that inside the house, it is quite old fashioned and not modern (Does not have electronic devices). In the scene of present time, you notice the misé-en-scene of the grandma's clothing is quite old fashioned, same goes for the house. Especially in the past memories, you see the clothing is different to today's modern clothes; we've edited the colour to black and white to give off the effect that it's in the past, and is old fashioned compared to today. W
e went with the typical, dominant ideology of the elderly, so that our audience can realise straight away that this is a film representing the elderly, and how they might act. It's also to draw in our audience (the elderly) to attract them to something that they can relate to.
Deciding the film was to be about war time, and memories based around that; it was reasonably easy to know our target audience, seeing as people that remember the days of war time today, are the elderly.
In the whole opening of the film, we see scenes from the montage of the elderly today, but memories of them when they were younger back in war time.
All of the above of what I've mentioned, we show the elderly in a conventional way, to avoid confusion for our audience. Elderly people, being the audience themselves, it would have been quite difficult to represent the elderly in an unconventional way, as they wouldn't be able to relate to that so much, as they wouldn't act quite differently other than what the dominant hegemonic ideology is of them. Old fashioned clothing, old fashioned house and accessories, and possibly being able to look frail is how we represented our audience in a conventional way.
Daniel Heighington
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