Evaluation question 4 - The Audience

Who would be the audience for your media product?

The film we are creating will be a family film that can be viewed by anybody that wishes to do so, this is shown instantly in the opening scene as each age group is represented ( young, old, middle aged ). Older people will appreciate the war aspect of the film as they may have live through or just after the war, they will encourage the younger members in their families to see the film as it may be considered educational. Although education is provided by the film it is still entertaining and family friendly, due to the manner in which it is filmed. The film is rated 12a, this is because children below 12 may be afraid of the scenes in which war takes place, so the viewing is at the parents consent. The target audience will be interested in war so it would be useful to advertise on historical documentary channels, towards the older audience of this film. Also it will be advertised on programmes such as daybreak, as both young and old people watch it whilst getting ready for work/school. The target audience will enjoy other historical dramas such as 10,00 BC and saving private Ryan as they both show struggles from different time periods. This film would advertised on cereal boxes that are multi grain, because many parents buy these cereals as they are healthy, so many parents and children will see this advertised daily. This audience will be interested in historical dramas for the acting and story lines as they appreciate this emotion instead of constant special effects. The audience will fall into the B-C section of the social demographic charts, as they are parents who have money and spare time to take their children to the cinema, E’s of the social demographic fall into the target audience as old age pensioners will enjoy a film that they can directly relate to, for this reason the film will be advertised during the advertisements of day time televisions such as the Jeremy Kyle show. The utopian theory offers the elder age group a look at their past, this will provide them with happiness. The utopian theory will provide those younger viewers entertainment from witnessing the emotional rollercoaster that their grandparents once had to endure first hand.

Written by Max Brawn