In what ways does your media product use, develop or challenge forms and conventions of real media products?

We have managed to develop the dominant stereotypes of the elderly into our opening, by watching trailers/openings of other films; we got our idea of conventions from “The Evening Sun” – to gain a better insight of the elderly, and we watched the opening of “Saving Private Ryan” – to gain a better insight of the war – this allowed us to understand typical conventions of the war, and of the elderly.
Near the beginning of the opening of our sequence, we put in a montage of clips, representing the elderly in present time, and showing their memories, suggesting how they think of their memories, that their memories are based around wartime. We chose these clips to engage our audience (The elderly), because it’s something they can relate to.
To avoid any slight confusion with our audience, the elderly, we wanted to stick with conventional ways of the elderly, to give off the right effect that this was a war- memory film. Having shown the elderly jumping around, on a sugar rush, being very hyper – this would just confuse our audience because the majority wouldn’t be able to relate to this.
Our genre to our opening has no action; just a war based time with memories of loved ones going to war. We tried to avoid the reality of action in our film because we thought it would be too much for our audience. Throughout our opening, you see not only elderly people; but also a teenager going to visit his grandma, and Dorothy and Edward in their 20-30s – this can relate to people that age today, to see how they may have acted differently back then. The music shows this film is calm, with memories from the past, proving it’s not the typical guns and violence movie.
Showing how the elderly back when they were in their 20’s may be conventions we have challenged because people that age today act differently than they people back in the war time did. Technology would be a huge convention to challenge because people back in the wartime didn’t have electronic devices, and nowadays, people do.
By Daniel Heighington